HubSpot alternatives and other CRM alternatives
Sashimi is one CRM for every business you run, operated from the AI you already use: Claude, ChatGPT or another MCP client, with no app to learn. These pages compare it with eight tools, from HubSpot and Salesforce to Apollo, for anyone looking at HubSpot alternatives: what each does well, where Sashimi fits and what you give up.
By Alfonso Trocolí, founder · Updated
How do I choose between CRM alternatives?
Decide where you work, how many businesses you run, how you pay for seats and who pays for the AI. Those four questions separate the options faster than a feature list. If you want a CRM built for the AI rather than added to an app, start with the first.
- Where do you work? If your day happens in a CRM app, pick a CRM with a strong app. If it happens in Claude or ChatGPT, pick one built to be used from there. HubSpot, Attio and Pipedrive all connect to AI clients as of 2026-10-18, and several of the others offer MCP too, some still in beta or rolling out. Sashimi has no app to work in by default. You need a Claude plan with custom connectors or ChatGPT with developer mode; the Claude page and the ChatGPT page list which plans work.
- How many businesses do you run? Sashimi gives each business its own isolated workspace under one login, with its own connector in your AI.
- Seat or account? HubSpot, Attio, Pipedrive, Close and folk price per seat. Sashimi will price per account at launch, with workspaces and seats included. It is free during the private beta and nothing can be bought today.
- Who pays for the AI? HubSpot meters its agents in HubSpot Credits and Attio uses credits. With Sashimi your own Claude or ChatGPT plan does the reasoning.
How should I read the comparison tables?
Each table is dated. The date is when we last checked the competitor's facts, not when the page was written. Where we have no checked fact on a point, the cell says so rather than guessing.
Every table also has at least one row the other tool wins, such as a free plan, a built-in dialer or a large contact database. A page that only lists Sashimi's strengths would not help you decide.
Which CRMs does Sashimi compare itself with?
Eight, each with a dated table and the trade-offs on both sides.
- Sashimi as a HubSpot alternative: for people running several small businesses who want one account for all of them.
- Sashimi as an Attio alternative: for people who live in Claude or ChatGPT rather than in a CRM app.
- Sashimi as a Pipedrive alternative: for running a pipeline and email sequences from chat.
- Salesforce alternatives for small teams: for small teams that do not need enterprise governance.
- Sashimi as a folk alternative: two light CRMs, one you work in and one you run from your AI.
- Sashimi as a Close CRM alternative: for selling by email from your AI rather than by phone.
- Sashimi as a Zoho CRM alternative: a CRM you run from your AI instead of a suite you work in.
- Apollo and Sashimi together: Apollo provides the data, Sashimi is the CRM of record.
If you are new to the idea of a CRM inside your AI, the MCP server page shows what your AI can do with Sashimi, and one CRM for multiple businesses explains how workspaces stay apart.
Read how Sashimi connects for the setup, and the guide to the best CRM for Claude for the CRMs you can run from Claude.
In this section
- Apollo alternative? Use Apollo data with Sashimi
Looking for an Apollo alternative? Sashimi is a complement: Apollo provides the data, Sashimi is the CRM of record you run from Claude or ChatGPT.
- Attio alternatives for people who live in their AI
Comparing Attio alternatives? See when Sashimi fits: when you work from Claude or ChatGPT instead of a CRM app.
- A Close CRM alternative for selling from your AI
A Close CRM alternative for people who sell by email from Claude or ChatGPT and run several businesses. What Close does better and what you give up.
- A folk alternative you run from Claude or ChatGPT
A folk alternative for people who want a light CRM run from their AI, with one workspace per business. What folk does better and what you give up.
- A HubSpot alternative for several small businesses
Looking for an alternative to HubSpot? See how Sashimi compares if you run several small businesses and already work from your AI.
- A Pipedrive alternative you run from chat
An alternative to Pipedrive for people who want their pipeline and email sequences driven from a chat with their AI.
- Salesforce alternatives for small teams: Sashimi
Salesforce alternatives for small teams that work from Claude or ChatGPT: what Salesforce does better, where Sashimi fits and what you give up.
- A Zoho CRM alternative you run from your AI
A Zoho CRM alternative for people who would rather run a light CRM from Claude or ChatGPT than work in a full suite. Trade-offs on both sides.
Frequently asked questions
Which CRMs does Sashimi compare itself with?
HubSpot, Attio, Pipedrive, Salesforce, folk, Close, Zoho CRM and Apollo, each on its own page with a table dated 2026-10-18. Competitor facts were checked on that date, and each page links the vendor pages, announcements or press reports behind its main claims.
How do I choose between CRM alternatives?
Start with where you want to work: in a CRM app or from your AI. Then count the businesses you run, compare pricing per seat with pricing per account, and check how AI is paid for: credits from the CRM or your own AI plan.
Where do I start if I want to leave HubSpot?
Read the HubSpot page first. It lists what HubSpot does better, what you give up with Sashimi, and how to bring your records in from a spreadsheet or CSV by asking your AI.